UID:
almahu_9949593183602882
Format:
1 online resource (x, 206 p.) :
,
ill.
ISBN:
9781483345420 (ebook) :
Content:
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Additional Edition:
Print version : ISBN 9780803973572
Language:
English