UID:
almafu_9959230836202883
Umfang:
1 online resource :
,
illustrations
Ausgabe:
1st ed.
ISBN:
93-5150-445-X
,
93-5150-802-1
,
93-5150-112-4
Inhalt:
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
Anmerkung:
Includes index.
,
Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors
,
English
Weitere Ausg.:
ISBN 81-321-1791-3
Sprache:
Englisch
