Kooperativer Bibliotheksverbund

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Format: 1 online resource (XV, 271 pages)

ISBN: 3-11-110172-X

Content: In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.

Note: Frontmatter -- , Acknowledgements -- , Contents -- , Prologue -- , Part I: Food, culture and translation -- , An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts -- , Chinese gastronomic nomenclature: Culture and translation -- , Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English -- , Part II: Corpora -- , The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool -- , Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis -- , From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD -- , Contrastive study of translation techniques used in agri-food translation of food labelling: The product's name (Spanish-French) -- , Part III: Translation and interpreting technology -- , Interpreting for the agri-food sector: A gamified approach -- , Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation -- , How can Google business profile translations impact a business: A case study -- , Part IV: Terminology -- , Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture -- , Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) -- , Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study -- , Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 9783111100234

Language: English

DOI: 10.1515/9783111101729