UID:
almahu_9949685697402882
Format:
1 online resource (viii, 247 pages) :
,
digital, PDF file(s).
ISBN:
9781529222111 (ebook)
Content:
Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book provides a lens through which to view and understand how this franchise has contributed to the depiction of femininity within popular culture.
Note:
Title from publisher's bibliographic system (viewed on 19 Jan 2024).
,
Intro -- Front Cover -- The Disney Princess Phenomenon: A Feminist Analysis -- Copyright information -- Dedication -- Table of Contents -- List of Figures and Tables -- Acknowledgements -- PART I The Films -- Introducing the Film Analysis Framework -- How to use the film analysis framework -- 1 'Passive Dreamers': The Beginning of the Disney Princess Phenomenon -- First wave characteristics -- Domesticity -- Passivity -- Victimhood -- Desiring romantic relationships -- Conclusion -- 2 'Lost Dreamers': A Narrative Shift in the Princess Phenomenon -- Second wave characteristics
,
Princess Eilonwy -- Assertive -- Rebellious and brave -- Dreams lost in their 'happily ever after' -- Conclusion -- 3 'Active Leaders': Transgressive Princesses -- Third wave characteristics -- Assertive -- Communicator and negotiator -- Leader -- Desiring romantic relationships -- Conclusion -- 4 'Sacrificing Dreamers': A Regression in the Disney Princess Phenomenon -- Fourth wave characteristics -- Determined -- Assertive -- Desiring a romantic relationship and self-sacrifice -- Conclusion -- 5 'Innovative Leaders': A Progressive Era of Princesses -- Fifth wave characteristics -- Assertive
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Leader -- Female support -- Lack of romantic relationships -- Conclusion -- PART II The Consumer Experiences -- 6 Playing Dress Up: Disney Princess Merchandising and Marketing -- Disney's marketing and synergy -- Disney Princess Franchise -- Exploring princess merchandise -- Analysis -- Explaining princess dominance -- 7 Playing in the Parks: Meeting 'Real Life' Princesses -- Character experiences -- Walt Disney World autoethnography -- First wave -- Snow White -- Cinderella -- Aurora -- First wave reflections -- Second wave -- Ariel -- Belle -- Jasmine -- Second wave reflections -- Third wave
,
Pocahontas -- Mulan -- Third wave reflections -- Fourth wave -- Tiana -- Rapunzel -- Fourth wave reflections -- Fifth wave -- Merida -- Anna -- Elsa -- Moana -- Fifth wave reflections -- The royal experience -- Conclusion: Happily Ever After? -- 'Consuming' Disney Princesses -- Disney princesses as role models -- The future of the Disney Princess Phenomenon -- Challenging representation within popular culture -- Challenging representation within the Disney Princess Phenomenon through media literacy -- Transferable film framework for future research -- The princess as the political -- Notes.
Additional Edition:
Print version: ISBN 9781529222098
Language:
English
URL:
https://www.cambridge.org/core/product/identifier/9781529222111/type/BOOK
