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Bundling telecommunications services : competitive strategies for converging markets (2009)

Krämer, Jan

KIT Scientific Publishing

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Details

UID:

almahu_9949711082802882

Umfang: 1 electronic resource (XII, 189 p. p.)

ISBN: 1000011570

Serie: Studies on eOrganisation and Market Engineering

Inhalt: With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

Anmerkung: German

Weitere Ausg.: ISBN 3-86644-377-3

Sprache: Deutsch

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