UID:
almahu_9949747548702882
Umfang:
1 online resource (xix, 228 pages) :
,
illustrations, maps.
ISBN:
9781003388593
,
1003388590
,
9781040001141
,
1040001149
,
9781040001219
,
1040001211
Serie:
Routledge critical studies in tourism, business and management
Inhalt:
"This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"--
Weitere Ausg.:
Print version: Contemporary marketing and consumer behaviour in sustainable tourism Abingdon, Oxon ; New York, NY : Routledge, 2024 ISBN 9781032483511
Sprache:
Englisch
DOI:
10.4324/9781003388593
URL:
https://www.taylorfrancis.com/books/9781003388593
