UID:
almahu_9949747634202882
Format:
1 online resource
ISBN:
9781040013526
,
104001352X
,
9781003292098
,
1003292097
,
9781040013496
,
104001349X
Content:
"This is the first critical, in-depth academic study of FC Barcelona, one of the world's great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution. The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation, and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including Latin America, the United States, Africa and East Asia. This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport"--
Note:
Part I: History and political culture -- FC Barcelona, football, politics and culture: foundations and legacies / Jim O'Brien -- The transformation of FC Barcelona from 'more than a club' to a global brand / Joan Esculies and Iwan Williams -- FC Barcelona, governance, democracy and the commercial impulse: sriking the balance / Sean Hamil -- Presidential politics in FC Barcelona and power in contemporary Catalonia / Albert Juncà Pujol and Joel Rookwood -- Politics, identity, capitalism and desire: an anthropologist reports from camp Nou / Mariann Vaczi -- Part II: Media, cultures, and identities -- Folklore, narratives and metanarratives: the commodification of FC Barcelona's storytelling / Joaquín Marín Montín and Paula Bianchi -- FC Barcelona and media representations: Scottish perspectives / Raymond Boyle -- A historical perspective on fan cultures at FC Barcelona: spectators, supporters and hooligans / Carles Viñas -- FC Barcelona and digital communication in the twenty-first century: strategy, values and entertainment in a brave new world / Guillermo Sanahuja Peris, Eva Breva Franch and Santiago Mayorga Escalada -- Part III: Brands and commodities -- Studying FC Barcelona as a corporate body: how to become a global entertainment multinational in the post-COVID era / Xavier Ginesta, Enric Ordeix and Gregory Payne -- Sport diplomacy and sport place branding in the metropolitan, national and international space: promoting FC Barcelona and Catalonia -- Xavier Ginesta, Jordi de San Eugenio and Gema Lobillo Mora -- FC Barcelona and the European super league: necessity and desire / Jordi Badia Perea, Santiago Giraldo Luque and Cristina Fernández Rovira -- Part IV: FC Barcelona and its international markets / Lionel Messi as a global icon: the player as personal brand in the history of FC Barcelona / Nahuel Ivan Faedo and Montse Corrius -- FC Barcelona and the Mmiddle Eastern, Chinese and Asian markets: Eastern frontiers / Carlos Pulleiro Méndez and Fernando Gutiérrez Chico -- FC Barcelona in the United States: s Situational assemblage / David L. Andrews, Francesc Solanellas, Junbin Yang and Brandon Wallace -- FC Barcelona and Africa: the blind spot of corporate communication / Raúl Martínez Corcuera and Max Mauro.
Additional Edition:
Print version: FC Barcelona Abingdon, Oxon ; New York, N.Y. : Routledge, 2024. ISBN 9781032272771
Additional Edition:
Print version: ISBN 9781032272771
Additional Edition:
ISBN 1032272775
Additional Edition:
ISBN 9781032272788
Additional Edition:
ISBN 1032272783
Language:
English
DOI:
10.4324/9781003292098
URL:
https://www.taylorfrancis.com/books/9781003292098
