UID:
almahu_9949863579602882
Format:
1 online resource (297 pages)
Edition:
1st ed.
ISBN:
9780520382367
Content:
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visitwww.luminosoa.org to learn more. Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.
Note:
Cover -- Subvention -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction -- 1. "Take a Film Where It Will Be Most Appreciated" -- 2. "So-Called Ancillary Markets" -- 3. "Evolutions of Identity" -- 4. "Upscale" Cinema -- 5. One Franchise to Rule Them All -- Conclusion -- Notes -- Selected Bibliography -- Index.
Additional Edition:
Print version: Herbert, Daniel Maverick Movies Berkeley : University of California Press,c2023 ISBN 9780520382350
Language:
English
Keywords:
Electronic books.
