UID:
almahu_9949865921302882
Umfang:
1 online resource :
,
illustrations (black and white)
ISBN:
9781000317770
,
1000317773
,
9781000300765
,
1000300765
,
9781000317084
,
1000317080
,
9781003001430
,
1003001432
Anmerkung:
〈P〉〈/P〉〈P〉〈B〉Section 1 -- Netnography mobilized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 1 -- Netnography today: a call to evolve, embrace, energize, and electrify -- 〈EM〉Robert V. Kozinets〈/EM〉 〈/P〉〈P〉Chapter 2 -- Netnography to uncover cryptomarkets -- 〈EM〉Alexia Maddox〈/EM〉 〈/P〉〈P〉Chapter 3 -- Netnography to explore gambling practices: situating and advancing discourse and method〈STRONG〉 -- 〈/STRONG〉〈EM〉Killian O'Leary〈/EM〉 〈/P〉〈P〉Chapter 4 -- In the public interest: netnography to impel policy and regulatory change -- 〈EM〉Robert V. Kozinets, Rossella Gambetti, Ulrike Gretzel, Maribel Suarez and Caroline Renzulli〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 2 -- Netnography territorialized 〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 5 -- Netnography in the healthcare and nursing sector -- 〈EM〉Martin Salzmann-Erikson and Henrik Eriksson〈/EM〉 〈/P〉〈P〉Chapter 6 -- Netnography in a military context: ethical considerations -- 〈EM〉Donna Schuman, Donald Schuman, Natalie Pope and Amy Johnson〈/EM〉 〈/P〉〈P〉Chapter 7 -- Political netnography: a method for the study of power and ideology in social media -- 〈EM〉Dino Villegas〈/EM〉 〈/P〉〈P〉Chapter 8 -- Netnography in public relations -- 〈EM〉Margalit Toledano〈/EM〉〈/P〉〈P〉Chapter 9 -- Netnography in tourism beyond Web 2.0: a critical assessment -- 〈EM〉Rokhshad Tavakoli and Paolo Mura〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 3 -- Netnography industrialized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 10 -- Netnography applied: five key lessons learned from sixteen years of field experience -- 〈EM〉Michael Bartl and Constance Casper〈/EM〉 〈/P〉〈P〉Chapter 11 -- Netnography in the banking sector -- 〈EM〉José-Serafin Clemente-Ricolfe and Roberto Cervelló Royo〈/EM〉 〈/P〉〈P〉Chapter 12 -- The best of both worlds: methodological insights on combining human and AI labor in netnography -- 〈EM〉Anna Marchuk, Stefan Biel, Volker Bilgram and Signe Worning Løgstrup Jensen〈/EM〉 〈/P〉〈P〉Chapter 13 -- Global beautyscapes: an innovation-centered netnography of Chinese skin care and cosmetics consumers〈B〉 -- 〈/B〉〈EM〉Rossella Gambetti, Robert V. Kozinets, Ulrike Gretzel, Pierfranco Accardo and Luisella Bovera〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 4 -- Netnography humanized 〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 14 -- Auto-netnography in education: unfettered and unshackled -- 〈EM〉Elizabeth Howard〈/EM〉 〈/P〉〈P〉Chapter 15 -- Getting up, close and personal with influencers: the promises and pitfalls of intimate netnography -- 〈EM〉Anthony Patterson and Rachel Ashman〈/EM〉〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 5 -- Netnography theorized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 16 -- Netnography in human and non-human networked sociality -- 〈EM〉Sarah Quinton and Nina Reynolds〈/EM〉 〈/P〉〈P〉Chapter 17 -- Online ethnography and social phenomena on the move: time construction in netnography and mobile ethnography -- 〈EM〉Birgit Muskat〈/EM〉〈/P〉〈P〉Chapter 18 -- Netnography in live video streaming -- 〈EM〉Yi-Sheng Wang〈/EM〉 〈/P〉〈P〉Chapter 19 -- Netnography, digital habitus, and technocultural capital -- 〈EM〉Rossella Gambetti〈/EM〉 〈/P〉〈P〉〈/P〉〈P〉 〈/P〉〈P〉〈/P〉
Weitere Ausg.:
Print version : ISBN 9780367431426
Sprache:
Englisch
DOI:
10.4324/9781003001430
URL:
https://www.taylorfrancis.com/books/9781003001430
