UID:
almahu_9949907564202882
Umfang:
1 online resource (292 pages)
ISBN:
9781837634613
,
9781837635955
Inhalt:
In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.By the end of this book, you'll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.
Anmerkung:
Growth product manager's handbook: winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics -- Contributors -- Table of Contents -- Preface -- Part 1: A User-Centric Management Strategy -- Chapter 1: Introduction to Growth Product Management -- Chapter 2: Understanding Product-Led Growth Management Models -- Chapter 3: Understanding Your Customers -- Part 2: Demonstrating Your Product's Value -- Chapter 4: Unlocking Success in Product Strategy and Planning -- Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise -- Chapter 6: Defining and Communicating Your Product Value Proposition -- Part 3: A Successful Product-Focused Strategy -- Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success -- Chapter 8: Define, Monitor, and Act on Your Performance Metrics -- Chapter 9: Guiding Your Clients to the Pot of Gold -- Part 4: Winning the Battle and the War -- Chapter 10: Maintaining High Customer Retention Rates -- Chapter 11: Unlocking Wallet Share through Expansion Revenue -- Chapter 12: The Future of a Growth Product Manager -- Index -- Other Books You May Enjoy.
,
Mode of access: World Wide Web.
Sprache:
Englisch
Schlagwort(e):
Electronic books.
URL:
https://portal.igpublish.com/iglibrary/search/PACKT0007067.html
