UID:
almahu_9949950850502882
Umfang:
1 online resource (154 pages)
Ausgabe:
1st ed.
ISBN:
9788864531090
Serie:
Proceedings e Report ; v.34
Inhalt:
Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examiConsumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.ning the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
Weitere Ausg.:
Print version: Romano, Donato How Safe Is Eating Chicken? Firenze : Firenze University Press,c2007 ISBN 9788884534965
Sprache:
Englisch
Schlagwort(e):
Electronic books.
