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Book

Cateora, Philip R. ; Graham, John L.

New York [u.a.] :Irwin McGraw-Hill,

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Details

UID:

almahu_BV014476966

Format: XXV, 693 S. : Ill., graph. Darst., Kt.

Edition: 11. ed.

ISBN: 0-07-239884-1 , 0-07-112312-1

Series Statement: The Irwin series in marketing

Note: Includes bibliographical references and indexes

Language: English

Subjects: Economics

RVK:

QP 680

Keywords: Internationales Marketing ; Marketing ; Lehrbuch ; Lehrbuch

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