Format:
XXV, 217 S. :
,
Ill., graph. Darst.
Edition:
3. ed.
ISBN:
0-7425-5443-0
,
0-7425-5444-9
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Werbung
;
Verbraucherverhalten
;
Werbung
;
Gesellschaft
URL:
Table of contents only
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015623498&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Berger, Arthur Asa, 1933-