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Rossman, J. Robert, 1946-, ; Duerden, Mathew D. ; Pine, B. Joseph 1958-

New York, NY :Columbia University Press,

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Details

UID:

almahu_BV046090026

Format: 1 Online-Ressource (xvi, 205 Seiten) : , Illustrationen.

ISBN: 978-0-231-54951-6

Series Statement: Columbia Business School Publishing

Note: In English

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-0-231-19168-5

Language: English

Subjects: Economics

RVK:

QP 620

Keywords: Kundenanalyse ; Zielgruppe ; Marketing

DOI: 10.7312/ross19168

URL: Volltext (URL des Erstveröffentlichers)

URL: https://doi.org/10.7312/ross19168

Author information: Pine, B. Joseph 1958-

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