Format:
1 Online-Ressource (ix, 157 Seiten).
ISBN:
978-1-5013-3094-0
,
978-1-5013-3093-3
Series Statement:
Reading Augustine
Content:
The Reading Augustine series presents short, engaging books offering personal readings of St. Augustine of Hippo's contributions to western philosophical, literary, and religious life. Mark Clavier draws on Augustine of Hippo to provide a philosophical explanation for the success of marketing and consumer culture. Augustine's thought, rooted in rhetorical theory, presented a brilliant understanding of the experiences of damnation and salvation that took seriously the often hidden psychology of human motivation. His keen insight into the power of delight over personal notions of freedom and self-identity can be used to shed light on how the constant lure of promised happiness shapes the identities of consumers. From Augustine's perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of spiritual thought that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful
Note:
Augustine's rhetoric of self-destruction -- The rehtoric of consumerism -- Augustine's eloquent God -- The divided wills of Christian consumers -- The church as a rhetorical community -- God's orators
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-5013-3091-9
Additional Edition:
Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-5013-3092-6
Language:
English
Subjects:
Ancient Studies
Keywords:
Heiliger 354-430 Augustinus, Aurelius
;
Christliche Ethik
;
Verbraucherverhalten
DOI:
10.5040/9781501330940
