Umfang:
xxvii, 644 Seiten :
,
Illustrationen, Diagramme.
Ausgabe:
Fifth edition
ISBN:
978-1-292-32174-5
Anmerkung:
Revised edition of Public relations, 2013. - About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index
Weitere Ausg.:
Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-292-32176-9
Weitere Ausg.:
Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-292-32178-3
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Öffentlichkeitsarbeit
;
Aufsatzsammlung
