Format:
xi, 531 Seiten :
,
Illustrationen, Diagramme.
Edition:
Fourth edition
ISBN:
978-1-119-70628-1
Content:
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
Note:
Includes index. - Revised edition
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 9781119706328
Language:
English
Subjects:
Economics
Keywords:
Firmenzeichen
;
Marke
;
Einzelhandelsbetrieb
Author information:
Chevalier, Michel, 1806-1879,