Format:
xv, 257 Seiten :
,
Illustrationen.
ISBN:
9781668483510
,
1-66848-351-3
,
9781668483527
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES)
Content:
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"--
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 9781668483534
Language:
English
Subjects:
Economics
Keywords:
Aufsatzsammlung
