Format:
225 S. : graph.Darst.
Series Statement:
Gruner-und-Jahr-AG: Schriftenreihe. 27
Language:
German
Subjects:
Economics
,
General works
Keywords:
Kaufentscheidung
;
Verbraucherverhalten
Author information:
Dahlhoff, Hans-Dieter 1950-
Author information:
Meffert, Heribert 1937-