Book
Englewood Cliffs, NJ : Prentice-Hall Internat.
Format:
XXIV, 774 S.
,
Ill., graph. Darst.
Edition:
3. ed.
ISBN:
0137018304
,
0137017316
Series Statement:
The Prentice-Hall series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Einführung
Author information:
Kotler, Philip 1931-
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