Format:
XXII, 888 S.
,
Ill., graph. Darst., Kt.
,
1 Diskette (9 cm)
Edition:
5. ed., internat. ed.
ISBN:
0079122523
,
0071139249
Series Statement:
McGraw-Hill series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketingforschung
;
Diskette
;
Marktforschung
;
Absatzmarktforschung