Format:
318 S.
,
graph. Darst.
ISBN:
3870616296
Series Statement:
Stud oec : Selbststudium
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Marketinginstrument
;
Einführung
;
Lehrbuch
;
Lehrbuch
Author information:
Neu, Matthias 1960-
Author information:
Hesse, Jürgen 1938-