Format:
287 S. : graph. Darst.
ISBN:
3-430-12232-5
Language:
German
Subjects:
Economics
,
General works
,
Sociology
Keywords:
Kundenbindung
;
Markenimage
;
Kundenmanagement
;
Beziehungsmanagement
;
Produktpositionierung
;
Markenimage
;
Kundenbindung
;
Markenimage
;
Marke
;
Handelssystem
;
Marketing
;
Strategisches Management
;
Markenpolitik
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007870556&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007870556&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Dudenhöffer, Ferdinand 1951-