Format:
XXXII, 429 S.
,
graph. Darst.
Edition:
1. currency paperback ed.
ISBN:
0385485662
Series Statement:
A currency paperback
Language:
English
Subjects:
Economics
Keywords:
Kundenorientierung
;
Marketingmanagement
;
Direktmarketing
;
Kundenorientierung
;
Sales-promotion
;
Direktmarketing