Book
Upper Saddle River, NJ : Prentice Hall, Pearson Education Internat.
Format:
Getr. Zählung
,
Ill., graph. Darst., Kt.
Edition:
11. ed., international ed.
ISBN:
0130497150
Series Statement:
Prentice Hall marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
Author information:
Kotler, Philip 1931-
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