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Book

Consumer behavior and managerial decision making (2002)

Kardes, Frank R. [Verfasser]

Reading, Mass. [u.a.] : Pearson Education Internat.

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Details

UID:

b3kat_BV017401667

Format: XVIII, 457 S. , Ill., graph. Darst.

Edition: 2. ed., internat. ed.

ISBN: 0131227955

Language: English

Subjects: Economics

RVK:

QW 300

Keywords: Verbraucherverhalten ; Management ; Entscheidungsprozess ; Verbraucherverhalten ; Marketingmanagement ; Entscheidungsfindung ; Entscheidung ; Unternehmen

URL: Inhaltsverzeichnis

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