Format:
Getr. Zählung :
,
Ill., graph. Darst.
Edition:
12. [rev.] ed.
ISBN:
0-13-145757-8
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
;
Einführung
;
Lehrbuch
;
Konferenzschrift
;
Lehrbuch
;
Glossar enthalten
;
Lehrbuch
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://www.loc.gov/catdir/toc/ecip055/2004029595.html
Author information:
Keller, Kevin Lane, 1956-
Author information:
Kotler, Philip, 1931-