Format:
XXIV, 232 S.
,
Ill., graph. Darst.
Edition:
Repr.
ISBN:
0749443669
Content:
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this emerging paradigm about the role of emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--BOOK JACKET.
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Werbung
;
Neurologie
;
Hirnforschung
;
Werbepsychologie
;
Werbewirkung
;
Werbepsychologie
;
Neuromarketing
