Format:
236 S.
,
Ill., graph. Darst.
ISBN:
9783170196889
,
317019688X
Series Statement:
Kohlhammer Edition Marketing
Note:
Literaturverz. S. [223] - 234
Language:
German
Subjects:
Economics
Keywords:
Electronic Commerce
;
Marketing
;
Electronic Commerce
;
Online-Marketing
;
Marketingmanagement
;
Marketing-Mix
URL:
Beschreibung für Leser
Author information:
Kollmann, Tobias 1970-