Format:
23 Bl.
,
graph. Darst.
Series Statement:
ESCP-EAP working paper 28
Language:
English
Subjects:
Economics
Keywords:
Kunde
;
Interpersonale Kommunikation
;
Meinungsführer
;
Viral Marketing
;
Experimentelle Wirtschaftsforschung
;
Arbeitspapier
;
Graue Literatur
Author information:
Jacob, Frank
Author information:
Oetting, Martin 1976-