Format:
232 S.
,
Ill., graph. Darst.
,
25 cm
ISBN:
9783636031242
,
3636031244
Series Statement:
Werben & Verkaufen
Uniform Title:
Hidden in plain sight
Language:
German
Subjects:
Economics
Keywords:
Produktinnovation
;
Innovationsmanagement
;
Kundenorientierung
Author information:
Joachimsthaler, Erich 1956-