Format:
XI, 751 S.
,
Ill.
Edition:
2. ed.
ISBN:
0201542803
Series Statement:
Harvard business school
Language:
English
Subjects:
Economics
Keywords:
Internationales Marketing
;
Marketingmanagement
;
Aufsatzsammlung
;
Fallstudiensammlung
Author information:
Bartlett, Christopher A. 1943-