Format:
XIX, 553 S. : Ill., graph. Darst.
,
1 CD-ROM (12 cm)
Edition:
2. ed.
ISBN:
0-471-41235-X
Language:
English
Subjects:
Economics
Keywords:
Marketingforschung
;
Marktforschung
;
Einführung
;
Einführung
;
Lehrbuch
;
Einführung
URL:
Publisher description
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009816145&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
Publisher description
Author information:
Aaker, David A., 1938-
Author information:
Day, George S., 1937-
Author information:
Kumar, V., 1957-