Format:
297 S. :
,
Ill., graph. Darst.
Edition:
4., vollst. überarb. Aufl.
ISBN:
978-3-17-016923-4
,
3-17-016923-8
Series Statement:
Kohlhammer-Edition Marketing
Language:
German
Subjects:
Economics
Keywords:
Internationales Marketing
;
Marketingmanagement
;
Internationales Marketing
;
Lehrbuch
Author information:
Burmann, Christoph 1962-
Author information:
Meffert, Heribert 1937-
Author information:
Becker, Christian 1981-