Format:
XXXII, 652 S.
,
Ill., graph. Darst.
Edition:
10. ed., internat. ed.
ISBN:
9780324581638
,
0324581637
Note:
Includes bibliographical references and indexes
Language:
English
Subjects:
Economics
Keywords:
Marketingmanagement
;
Business-to-Business-Marketing
;
Marketing
;
Marketing
;
Industriebetrieb
;
Fallstudiensammlung