Format:
Online Ressource
Edition:
3. Auflage
ISBN:
9783825215446
,
9783838515441
Series Statement:
UTB M
Language:
German
Subjects:
Economics
Keywords:
Markenpolitik
;
Marketing
;
Strategisches Management
;
Markenpolitik
;
Marketingstrategie
;
Imagewerbung
;
Lehrbuch
Author information:
Haedrich, Günther 1934-
Author information:
Tomczak, Torsten 1959-
Author information:
Kaetzke, Philomela 1973-