Format:
223 S.
,
graph. Darst.
ISBN:
9783593393438
Uniform Title:
Marketing 3.0: from products to customers to the human spirit
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Kundenmanagement
;
Wertorientiertes Management
;
Corporate Social Responsibility
;
Marketing
;
Kaufverhalten
;
Globalisierung
Author information:
Kotler, Philip 1931-
Author information:
Kartajaya, Hermawan 1947-
Author information:
Setiawan, Iwan