Format:
XIX, 388 S.
,
Ill., graph. Darst.
,
24 cm
Edition:
1. ed.
ISBN:
9780470634035
Note:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications
,
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Online-Marketing
;
World Wide Web 2.0
;
Soziales Netzwerk
;
Twitter
;
Facebook
;
Lehrbuch
