Format:
Getr. Zählung (806 S.)
,
Ill., graph. Darst.
,
28 cm
Edition:
14. ed., global ed.
ISBN:
9780273753360
,
9780273755029
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
Author information:
Kotler, Philip 1931-
Author information:
Keller, Kevin Lane 1956-