UID:
almafu_9958074052902883
Format:
vii, 47 pages :
,
illustrations ;
,
26 cm.
Edition:
1st ed.
ISBN:
1-280-92877-8
,
9786610928774
,
0-8213-7166-5
Series Statement:
World Bank working paper ; no. 119
Content:
All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral ""two-way"" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the
Note:
Description based upon print version of record.
,
Contents; Preface; Acknowledgments; 1. Introduction; 2. Framework; 3. The Development Communication Methodology; List of Figures; 4. The Communication-Based Assessment (CBA); 5. Opening the Dialogue: Components of the Communication-Based Assessment; List of Boxes; 6. Contribution of the CBA to Operational Projects; References
,
English
Additional Edition:
ISBN 0-8213-7165-7
Language:
English
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
http://elibrary.worldbank.org/doi/book/10.1596/978-0-8213-7165-7
