Format:
xiv, 641 S.
,
Ill., graph. Darst.
Edition:
2. ed.
ISBN:
9780077146047
,
0077146042
Note:
Literaturangaben
Language:
English
Subjects:
Economics
Keywords:
Marketingmanagement
;
Einführung
;
Textbooks
Author information:
Kuester, Sabine
Author information:
Homburg, Christian 1962-
Author information:
Krohmer, Harley 1970-