Format:
1 Online-Ressource (xl, 847 p.)
Edition:
3rd ed
ISBN:
9780470650936
,
0470650931
,
9780470650936
Note:
Berry's name appears first on the 2nd ed. - Includes index
,
What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101 : what you should know about data -- Descriptions and prediction : profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Knowing when to worry : using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new : pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables : making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say : text mining
Language:
English
Keywords:
Marketing
;
Kundenmanagement
;
Data Mining
;
Data Mining
;
Data-Warehouse-Konzept
