UID:
almafu_9958131237402883
Format:
1 online resource (345 p.)
ISBN:
1-136-39521-0
,
1-281-00633-5
,
9786611006334
,
0-08-049274-6
Series Statement:
Events management series
Content:
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communicat
Note:
Description based upon print version of record.
,
Cover; Innovative Marketing Communications: Strategies for the Events Industry; Copyright; Contents; List of Figures; List of Tables; Case Studies; Series Editors; About the authors; Series Preface; Introduction; Section One Integrated Marketing Communications; Chapter 1 Marketing Communications Planning; Chapter 2 Research and Analysis; Chapter 3 Communication Objectives and Targeting; Chapter 4 Communications Strategy; Section Two Communications Toolkit; Chapter 5 Public Relations; Chapter 6 E-Marketing Communications; Chapter 7 Advertising; Chapter 8 Event Sponsorship Programmes
,
Chapter 9 Sales PromotionChapter 10 Direct and Relationship Marketing; Section Three Events as Communications Tools; Chapter 11 Promotional Events; Chapter 12 Corporate Sponsorship of Events; Chapter 13 Corporate Hospitality; Section Four Ensuring Future Success; Chapter 14 Implementation, Evaluation and Control; Chapter 15 Trends and Forecasts; Appendix; Author Index; Subject Index
,
English
Additional Edition:
ISBN 1-138-12972-0
Additional Edition:
ISBN 0-7506-6361-8
Language:
English
