UID:
almafu_9958130097202883
Umfang:
1 online resource (401 p.)
Ausgabe:
1st ed.
ISBN:
1-136-41383-9
,
1-280-64250-5
,
9786610642502
,
0-08-046244-8
Serie:
The advanced HR practitioner series
Inhalt:
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent ma
Anmerkung:
Description based upon print version of record.
,
Corporate Reputations, Branding and People Management: A Strategic Approach to HR; Copyright; Contents; Foreword; Preface; Acknowledgements; CHAPTER 1 The importance of the corporate agenda and its links with human resource management; CHAPTER 2 Managing corporate brands and reputations; CHAPTER 3 Organizational identity, action and image: the linchpin; CHAPTER 4 The quality of individual employment relationships and individual employee behaviour; CHAPTER 5 Four lenses on HR strategy and the employment relationship; CHAPTER 6 New developments in HR strategy and the employment relationship
,
CHAPTER 7 Corporate reputation and branding in global companies: the challenges for people management and HRCHAPTER 8 Corporate communications and the employment relationship; CHAPTER 9 Corporate strategy, corporate leadership, corporate identity and CSR; CHAPTER 10 The corporate agenda and the HR function: creating a fit-for-purpose future; Index
,
English
Weitere Ausg.:
ISBN 1-138-40787-9
Weitere Ausg.:
ISBN 0-7506-6950-0
Sprache:
Englisch
