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  • 1
    Online Resource
    Online Resource
    Destination brands : managing place reputation (2011)
    Amsterdam [u.a.] : Elsevier | Oxford [u.a.] : Butterworth-Heinemann
    Details
    UID:
    b3kat_BV041059443
    Format: 1 Online-Ressource (XVII, 370 S. , Ill., graph. Darst.)
    Edition: 3. ed.
    ISBN: 0080969305
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-0-08-096930-5
    Language: English
    Subjects: Economics
    RVK:
    QQ 955
    RVK:
    QQ 960
    RVK:
    QQ 920
    Keywords: Tourismus ; Marketing ; Fremdenverkehrsgebiet ; Profilierung ; Marketing ; Fremdenverkehrsgebiet ; Image ; Marketing ; Fremdenverkehrsgebiet ; Markenpolitik ; Aufsatzsammlung
    URL: Volltext
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