Format:
187 S.
,
graph. Darst.
,
240 mm x 170 mm, 400 g
Edition:
2., aktual. Aufl.
ISBN:
9783714302516
,
3714302514
Note:
Literaturverz. S. 177 - 182
Language:
German
Subjects:
Economics
Keywords:
Strategisches Management
;
Marketing
;
Strategische Planung
Author information:
Matzler, Kurt 1969-
Author information:
Mooradian, Todd A.
Author information:
Müller-Seeger, Julia