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Book

Cheng, Hong 1958-

Chichester ; Malden ; Oxford : Wiley Blackwell

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Details

UID:

b3kat_BV042416821

Format: xxxii, 623 Seiten , Diagramme

Edition: First published

ISBN: 9781444332377

Series Statement: Handbooks in communication and media

Language: English

Subjects: Economics , General works

RVK:

AP 17200

RVK:

QP 611

RVK:

QP 680

Keywords: Werbeforschung ; Werbung ; Internationales Marketing ; Konferenzschrift

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