Edition:
Online-Ausgabe Online-Ressource (315 p)
ISBN:
9780415740876
Content:
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illust
Note:
Description based upon print version of record
Additional Edition:
Reproduktion von Glowik, Mario Business-to-Business 2014
Language:
English
Keywords:
Corporate Network
;
Strategisches Management
Author information:
Glowik, Mario
