Format:
XVIII, 248 S.
,
Ill., graph. Darst.
,
240 mm x 168 mm
Edition:
2., überarb. Aufl.
ISBN:
9783658070953
,
3658070951
Language:
German
Subjects:
Economics
Keywords:
McDonald's Corporation
;
Marketingstrategie
;
McDonald's Restaurants of Canada Limited
;
Marketingstrategie
Author information:
Schneider, Willy 1963-