Format:
XXVII, 708 S.
,
Ill., graph. Darst.
,
29 cm
Edition:
10. ed.
ISBN:
9780324591095
Former:
Frühere Auflage Lamb, Charles W. Principles of marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Fallstudiensammlung
Author information:
Hair, Joseph F. 1944-